Reed Freeman

Reed Freeman, Jr is a partner at WilmerHale and co-chair of the firm’s big data practice. He is a leading authority on privacy, cybersecurity and the privacy aspects of advertising online, on mobile devices, in social media and on connected devices such as smart TV. Mr Freeman has extensive experience of defending clients in Federal Trade Commission (FTC) and state consumer protection investigations and data breach responses. He also counsels clients on compliance with FTC and state trade regulation issues, state privacy and data security laws, including counselling on compliance with California’s new Privacy Protection Act, privacy and data security compliance around the globe, and advertising and privacy self-regulatory codes. His clients include retailers; hospitality companies; financial institutions; software companies; hardware manufacturers; online, mobile and social media publishers and advertisers; online, mobile and social media application developers; data aggregators; advertising technology companies; advertising trade associations; industry coalitions and seal providers; and social media-based advertising service companies. He also represents clients in false advertising disputes before the National Advertising Division of the Council of Better Business Bureaus, Inc and the National Advertising Review Board.